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Growth · SEO

Content & Keyword Strategy

Content exists, but it is not organised around the searches that actually matter.

Content and keyword strategy with pillar pages, clusters, and internal linking.

01/03

What we built

Content existed, but it was not organised around the searches that actually matter. Pages competed with each other and missed the queries that match the work sold.

We implemented keyword research, pillar and cluster pages, metadata, and internal links on Next.js. Content strategy here is search engine optimization for the offer — not a calendar of unrelated posts.

Challenge
Content exists, but it is not organised around the searches that actually matter.
Approach
Keyword research, pillar and cluster pages, metadata, and internal links.
Solution
A content and keyword strategy implementation built on pillar–cluster structure.
Technology
Next.jsSEOTypeScript

Outcome

Outcome not published.

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